The Rise of the Build Your Own Burger Trend
Have you ever bitten into a hamburger and thought, “This would be perfect if I could just change one thing?” Across the U.S., burger lovers are looking for more than just a standard menu—they want full control. Build Your Own Burger (BYOB) menu options have become a nationwide trend, giving customers the freedom to design their ideal burger from top to bottom.
The concept of customization dates back over a century. In 1916, Walter Anderson, the co-founder of White Castle, allowed customers to add onion rings to their burgers while grilling. The trend continued through the decades, with fast-food chains like Burger King popularizing the “Have It Your Way” slogan in 1954. Today, BYOB restaurants have taken customization to the next level, offering extensive ingredient choices and even letting customers name their creations.
Some restaurants provide forms instead of menus, allowing customers to design every aspect of their burger, much like a creative exercise. Others, like The Capital Burger, were created after a single customizable menu item gained a cult following. The BYOB trend reflects a broader shift in the food industry—diners want more engagement and the ability to craft meals that fit their exact tastes.
Total Customization = The Perfect Burger Every Time
Building your own burger means no compromises. Want a 100% organic, grass-fed & finished beef patty stacked with crispy bacon and a double layer of cheddar? Done. Prefer a leaner bison patty topped with avocado and goat cheese? No problem. Feeling bold? Pile on jalapeños, chipotle aioli, and grilled onions.
Many BYOB restaurants offer:
✔ Protein choices: 100% organic, grass-fed & finished beef (double patties), 100% organic, grass-fed & finished bison, free-range chicken, or a plant-based patty.
✔ Bun options: Brioche, gluten-free, or a crisp lettuce wrap.
✔ Cheese varieties: Cheddar, Swiss, pepper jack, goat cheese, and more.
✔ Toppings galore: Avocado, bacon, sautéed mushrooms, grilled onions, fresh jalapeños, and more.
✔ Sauce it up: Classic ketchup, house-made spreads, chipotle aioli, balsamic mustard, and buffalo sauce.
With endless possibilities, you can craft the ultimate burger that fits your exact taste!
Healthier Choices, Your Way
Not everyone wants an ultra-loaded burger (though we fully support it if you do!). That’s why our Build Your Own Burger menu makes it easy to craft a burger that fits your dietary goals.
- Going low-carb? Swap the bun for a lettuce wrap or enjoy your burger on a bed of greens.
- Healthy fats? Add avocado, goat cheese, and olive oil-based aioli for a delicious, nutrient-rich boost.
- More protein? Double up on our 100% organic, grass-fed & finished beef or bison patties, or go for free-range chicken for a high-protein, clean-eating option.
- Plant-based? Our Impossible and Vegan burgers are packed with flavor and perfect for meat-free meals.
Because we use 100% natural, hormone-free, and preservative-free meats, you know you’re fueling your body with the best ingredients possible.
One of the best things about building your own burger is that every visit can be a new adventure. If you love getting creative with food, you can mix and match flavors, textures, and toppings to craft endless burger combinations.
- Want a spicy kick? Try pepper jack cheese, grilled jalapeños, and chipotle aioli.
- Craving something rich? Load up on bacon, cheddar cheese, and our signature pure spread.
- Feeling earthy? Go with sautéed mushrooms, goat cheese, and balsamic mustard.
- Keeping it fresh? Lettuce, tomato, avocado, and Swiss cheese make for a light and refreshing burger.
With so many toppings and sauces, you’ll never get bored—your burger will always be just the way you like it!
Perfect for Every Diet & Food Preference
At Pure Burger Bar, we know that everyone has different tastes and dietary needs. That’s why we make it easy to build a burger that fits your lifestyle.
- Dairy-Free? Skip the cheese and choose grilled onions and avocado for creaminess.
- Keto or Paleo? Ditch the bun and double up on our 100% organic, grass-fed & finished beef or bison patties for a protein-packed feast.
- Vegetarian? Swap the beef for a plant-based Impossible patty and load up on fresh veggies.
- Gluten-Free? No problem—our gluten-free buns and lettuce wrap options have you covered.
No matter your food preferences, we’ll help you craft the burger that’s perfect for you!
A Fun & Interactive Dining Experience
Building your own burger isn’t just delicious—it’s fun! Whether you’re customizing your own masterpiece, competing with friends to create the best burger, or introducing the kids to new flavors, there’s something exciting about being the chef of your own meal.
Here’s how it works:
1️⃣ Choose your protein – beef, bison, chicken, or plant-based.
2️⃣ Pick your bun – brioche, buttermilk bread, gluten-free, or lettuce wrap.
3️⃣ Select your cheese – cheddar, Swiss, goat cheese, or pepper jack.
4️⃣ Add toppings – avocado, bacon, jalapeños, grilled onions, and more!
5️⃣ Sauce it up! Try pure spread, chipotle aioli, balsamic mustard, or buffalo sauce.
Your burger, your rules. And the best part? It’s always fresh, always made just for you!
The Best Build Your Own Burgers, Made with Love in California
At Pure Burger Bar, quality comes first. We use 100% organic, grass-fed & finished beef, free-range chicken, and fresh, whole foods to create bold, satisfying flavors in every bite. It’s one of the main reasons we’re known for serving the best burgers in San Clemente.
We never take shortcuts—no artificial ingredients, no fillers, no preservatives. Just pure, honest food made fresh to order. Our double-patty beef burgers bring extra juiciness, while our lean bison and plant-based options offer delicious variety.
Our menu reflects the vibrant flavors of California, blending classic favorites with exciting, modern twists. Whether you crave a classic cheeseburger, a hearty bison creation, or a customized masterpiece, we invite you to build and enjoy the ultimate burger experience at Pure Burger Bar. at Pure Burger Bar.
At Pure Burger Bar, we’re all about that California burger vibe—fresh, vibrant, and made with premium ingredients. Every burger we serve is made with 100% organic, grass-fed & finished beef, free-range chicken, and real, whole foods.
We don’t do shortcuts. No artificial ingredients. No fillers. Just real food, real flavors, and real satisfaction.
So, whether you’re in the mood for a classic cheeseburger, a lean bison creation, or a plant-based delight, we invite you to build the burger of your dreams.
Build Your Own Burger Today!
Ready to take your burger game to the next level? Come visit Pure Burger Bar and build your perfect burger today! Whether you’re dining in, grabbing takeout, or ordering delivery, we’ve got your back.
Because at Pure Burger Bar, the best burger is the one you build yourself! Discover healthy fast food. See you soon, burger lovers!
