Did They Steal Our Name? (Just Kidding… Or Did They?)
You know what they say—great minds think alike. Or in this case, great taste buds. When we first heard about Pure Project, one of San Diego’s finest craft breweries, we had to laugh. Here we are at Pure Burger Bar, serving up the juiciest, grass-fed & finished burgers in San Clemente, and then there’s Pure Project, brewing some of the best beer in California. Coincidence? Maybe. Destiny? Absolutely.
Obviously, we had to bring these two “Pure” legends together—because what’s better than a fresh, all-natural burger and a craft beer brewed with the same level of passion?
Who Is Pure Project? (And Why We’re Obsessed)
Pure Project isn’t just another brewery. Founded in 2015, these guys take brewing to another level. Their story started on a backpacking trip through Colorado in 2013. They originally launched as Manuel Antonio Brewing Company in Costa Rica, inspired by tropical ingredients and the “pura vida” (pure, simple life) mindset. But lucky for us (and all of California), they decided San Diego was their true calling. (Pure Brewing)
Their philosophy? Keep it pure. They use locally sourced ingredients, take inspiration from global flavors, and make beers with big personalities—just like our burgers.
Oh, and did we mention they were runner-up for Brewery of the Year in 2024? Yeah, they don’t mess around. (San Diego Beer News)
The Pure Project Beer That Stole Our Burger-Loving Hearts
So what happens when you pair one of the best craft beers in California with the best burger in San Clemente? Absolute magic.
At Pure Burger Bar, we proudly serve Pure Project PURE WEST (West Coast IPA)—a bold, hoppy, unfiltered West Coast IPA that pays tribute to the farmers who grow the world’s finest hops.
Pure Project PURE WEST (West Coast IPA): A Craft Beer Gem
This unfiltered West Coast IPA is a celebration of craftsmanship, highlighting hand-selected hops and the hardworking farmers behind them. It’s everything an IPA lover craves—crisp, resinous, and exploding with citrusy goodness.
Brewed with Nelson Sauvin, Citra, Strata, and Simcoe hops, this golden-hued masterpiece delivers big tropical fruit aromas and a perfectly balanced bitterness. Unlike hazy IPAs that go all in on juiciness, this one brings back the classic West Coast IPA punch—clean, bright, and brimming with zesty grapefruit, fresh pineapple, and pine resin.
Piney and refreshing. I’ll have another. (Jimbay808, Tavour Review)
What to Expect
- Aroma: Bursting with pineapple, apricot, and lemon sorbet.
- Flavor: A bold, zesty mix of grapefruit zest, resin, and tropical pineapple.
- Mouthfeel: Crisp, refreshing, and perfectly bitter in all the right ways.
Excellent WCIPA with hazy light amber appearance, ample head with lacing, strong pineapple and lemon-tangerine citrus aromas and flavor, and light-medium body with dry finish. Solid and glad I tried it – good capper for a great evening out with friends... (argok, BeerAdvocate Review)
Why Pure Project Beer is a Must-Try
Pure Project isn’t just about brewing beer—it’s about crafting experiences. Their dedication to sustainability and quality ingredients makes every sip even better. By working closely with hop farmers and using an unfiltered brewing process, Pure Project ensures that every glass is packed with bold, natural flavors. It’s crisp, refreshing, and pairs like a dream with our grass-fed burgers.
A refreshing west coast. Pure Project nails this style from the creamy start to the very slight bitter finish. I’m so glad I ordered several. (c111428, Tavour Review)
Sustainability and Innovation: More Reasons to Love Pure Project
Pure Project doesn’t just make great beer—they’re on a mission. They’ve gone beyond carbon neutrality to become carbon regenerative, meaning they offset their footprint and that of their employees.
Here’s what else they’re doing:
- Planting 150,000+ trees by 2030 with the National Forest Foundation. (Pure Brewing)
- Keeping 1,000,000+ lbs of plastic out of the ocean with “Pounds for Pints.” (Craft Brewing Business)
- Using unique local ingredients inspired by their Costa Rican roots. (San Diego Magazine)
- Earning Climate Neutral Certification to ensure every sip supports sustainability. (Change Climate)
- Reducing emissions by 50% by 2030, aligning with global climate goals.(Pure Brewing)
- Hosting awesome events like beer pairings, sustainability talks, and brewery tours.(Absolute Beer)
The Ultimate Beer & Burger Pairings
Looking for the perfect Pure + Pure combo? We’ve got you covered.
- Pure Project PURE WEST + our Spicy Smash Burger
Why? The bold citrus and piney hop notes of this IPA cool down the heat of our jalapeño-loaded Spicy Smash Burger, creating a flavor explosion you won’t forget.
- Pure Project PURE WEST + our Goat Burger
Why? The crisp bitterness and subtle fruit notes cut right through the rich, tangy goat cheese and caramelized onions, making every bite even better.
Where to Get This Legendary Duo
No need to trek to San Diego for Pure Project’s award-winning beer. We’ve got it right here at Pure Burger Bar in San Clemente—served in a 16 oz can for an unbeatable Happy Hour price of $4, all day, every day!
Swing by, grab a burger, order a cold one, and taste what happens when two “Pure” legends join forces.
Pure + Pure: Because Greatness Deserves Company
At the end of the day, we’re just two brands who love flavor, quality, and doing things the right way. Whether it’s a grass-fed burger or a handcrafted beer, we believe the best things in life are made with passion and purpose.
So, did they steal our name? Nah. But they did steal our hearts. And we’re more than happy to share.
See you soon at Pure Burger Bar, San Clemente’s go-to spot for next-level burgers and beers!
